I'm Gradey Iverson, Chief of AI at Hooked Line, the AI front desk for home-service trades. I also help other businesses bring AI into how they run, working alongside the people already there.
The house was freezing and the faucet barely trickled. I called plumber after plumber. Voicemail. Voicemail. Voicemail.
Then an AI front desk picked up. It asked what was going on, took my information and read it back to me. It said it was sending everything to a tech and asked if I needed someone now or could wait for a call at 9. I hung up sure someone would call. I knew their emergency rate. I didn't care. They got the job.
That's the call I build for now.
If you own a trade shop, start with Hooked Line. If you run a business and want AI working inside it, that's consulting and integration.
Your phone rings while you're on a roof or asleep. Hooked Line answers it on your existing number, in your shop's name, any hour.
Anyone who smells gas gets told to get out and call 911, then a real person gets dialed. Ordinary calls get booked or turned into a message. You get an email summary of every call. It never quotes a price or promises an arrival time. Those come back to you.
I work with your business to find where AI can make the work better. Then I figure out how it fits the way you already run, and I build it in.
It's built for your people. AI takes the repeat work off their plate so they can spend their day on the parts that need them. It works with your team and for your team. You keep the accounts and the data.
I'm also open to leadership roles, fractional or full-time, as Chief of AI, COO or CEO, depending on what the business needs.
We'll talk through how your business runs today. You'll leave knowing which of the two fits, if either does, and what the first step is.
The AI front desk that answers the phone for trade shops. I built the call flow, the emergency scripts and the demo line. Anyone who smells gas hears one fixed instruction and a human gets dialed before anything is booked. The first Kenai Peninsula shop is being set up now.
An AI system that runs my day from a small computer at home. It triages my inbox three times a day, and whatever it leaves unread is something only I can answer. It owns my calendar too. It books, moves and defends my time, and it asks before it invites anyone. At home it keeps the family side running: the shared grocery list, reminders, trip plans.
I reach it from my phone by text or voice. A heartbeat keeps it checking on itself between conversations, and it hands work to a team of agents, one of which runs Hooked Line's daily operations. Every morning it gives me the real numbers. When the data isn't there, it says "no report" instead of guessing. It started life as Dex. I renamed it Ivarly in October.
For BlissBase Ventures, a real-estate company I co-run, an agent called Boaz underwrites our leads before a person looks at them. It pulls the county assessor and recorder cards first, then the rent and sales comps. A dead deal gets closed with the fact that killed it. A live one gets three offers, cash, novation and creative terms, each priced to the same cash-flow floor. Nothing goes out until I send it.
For Arctic Acquisitions, a wholesale company I founded, I built a job that ran at 4:45 every morning. It swept for-sale-by-owner listings and trustee sales, kept leads showing at least two signs of a motivated seller, and underwrote the best of them. By the time I was up, one message was drafted and staged for a one-tap approve. Sending and signing stayed with a human, by rule.
Turnarounds with crews of up to 200. I signed the permits and owned whether everyone went home safe. Industrial firefighter, then rescue instructor. It's why guardrails come first in everything I build.
Before any of this I ran refinery crews of up to 200 men. I signed the permits, planned the work, and owned whether every one of them went home safe. I trained as an industrial firefighter and in rescue, then became the instructor.
By every outside measure I'd made it. I walked away anyway, to build. Two businesses died after that because my heart wasn't in them. What came out of the search was a way to run my own companies with a team of AI agents doing the repeat work.
Now I'm Chief of AI at Hooked Line. I live and work on the Kenai Peninsula in Alaska, and I take on AI consulting and integration work anywhere. I'm also open to leadership roles, fractional or full-time.
I find where AI can make your business run better, work out how it fits the way your team already works, and build it in. The AI works alongside your people and takes the repeat work off them. I put guardrails on anything that touches a customer and stay until it holds up. You keep the accounts, the keys and the data.
Yes. Depending on what the business needs, I'll step in as Chief of AI, COO or CEO, fractional or full-time. A first call is the easiest way to see if that fits.
Owner-run home-service shops. HVAC, plumbing, electrical, roofing and restoration, usually 2 to 15 trucks, where the owner still carries the business phone. Hooked Line answers on your existing number around the clock, sends emergencies to a human first, books or takes a message on ordinary work and emails you a summary of every call. More at hookedline.com.
Book a 30-minute call. I'll ask how your business runs and where the hours go, then tell you straight whether Hooked Line or consulting fits and what the first step would be. If neither fits, I'll say so.
Alaska, on the Kenai Peninsula. The consulting work is remote, so where you are doesn't matter much.
Tell me what your business does and where it's stretched. By the end you'll know whether Hooked Line or consulting fits, and what we'd do first.
Book a 30-minute call